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Building a Medical Practice

Tom Hogue  July 2017

So while I was laying in the dental chair for my six-month cleaning I was reminded of how very efficient and professional the staff are. Then my mind went to all of the medical clients that Gibraltar supports and the same thoughts came to mind.

 

Here are some of the things I've learned from these good medical practices - they embrace procedures and efficiency, while being extremely friendly and caring from start to finish, from the very time an appointment is set, to the reminder phone calls and text messages to confirm the appointment, to the actual appointment where you are met by smiling staff members at the front desk, and escorted to the exam room where a technician or nurse performs her tasks. In my case today, that was a dental cleaning. The doctor in the meantime was visiting patients in another room and then performing final checkups on each patient who's received a recent cleaning.

 

Efficiency is paramount. For the doctor to see enough patients to keep his practice in business, he must be diligent about funneling patients through quickly and efficiently. Yet while all this is happening, everyone is friendly and caring.

 

So how can my technology support company give our clients (our IT patients) the same experience?

 

I believe we have to further commit to strong processes and efficiencies and excellent communication, all layered with genuine care for our clients. Nothing feels better than to be a patient in good hands when you are well taken care of and cared for. I'll remain loyal and never leave my dentist if this treatment continues. Because I know they care.

 

So I think what I'm really trying to do is not just build an IT support company, but a medical practice - for Technology Systems.

July 2017
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